Apple has been named “the most intimate brand,” according to the 2017 Brand Intimacy Survey by MBLM, a consulting, branding, experience and technology company. The rest of the top 10 were Disney, Amazon, Harley Davidson, Netflix, Nintendo, Samsung, Whole Foods, BMW and Toyota.
The rankings were based on the following criteria:
Half the 6,000 respondents in the survey were in the U.S, with the rest split between Mexico and United Arab Emirates. US participants were aged 18-64 with a household income of more than $35,000.
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