In his latest Power On newsletter, Bloomberg’s Mark Gurman says if Apple wants Apple One and its services business to grow even further, the company needs to two things: expand the Apple One program and better integrate services. Here are some of his suggestions for, among other things, growing the Apple TV+ subscriber base:
° Include Apple TV+ for free with Apple Music, so you get both for $9.99 per month.
° Better integrate Apple TV+ with iTunes Movies. For instance, the company could throw in a few free rentals a month with a TV+ subscription.
° Require an Apple TV+ subscription to access podcasts about TV+ shows in the Podcasts app.
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