Mark Gurman has ideas for growing the Apple TV+ subscriber base

Apple purportedly speeds up plans for an ad-supported Apple TV+ tier.

In his latest Power On newsletter, Bloomberg’s Mark Gurman says if Apple wants Apple One and its services business to grow even further, the company needs to two things: expand the Apple One program and better integrate services. Here are some of his suggestions for, among other things, growing the Apple TV+ subscriber base:

° Include Apple TV+ for free with Apple Music, so you get both for $9.99 per month.

° Better integrate Apple TV+ with iTunes Movies. For instance, the company could throw in a few free rentals a month with a TV+ subscription.

° Require an Apple TV+ subscription to access podcasts about TV+ shows in the Podcasts app. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.