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Loup Ventures: 48% of current iPhone owners plan to upgrade in the next year

A new survey of 530 U.S. consumers by Loup Ventures lineup found that 48% of current iPhone owners plan to upgrade in the next year. That compares to 25% when the survey was taken in June of 2017. 

This 48% is an outlier, and therefore should be tempered (intent to buy vs. actual purchase conversion varies cycle to cycle), but the survey is nonetheless a positive indicator of upcoming iPhone demand. Of interest: of the 530 respondents, 212 (40%) were Android users. Of the Android group, 41 (19%) intended to buy an iPhone in the next year. This compares to 12% of Android users planning to make the switch last year.

“The survey’s bottom line: there is greater interest in this upcoming iPhone cycle than we had anticipated,” concludes Loup Ventures. “The bigger picture: iPhone is entering a period of stability (0% to 5% unit growth for the next several years) driven by 805m+ active iPhones with a high (90%) retention rate. Assuming a 3.5-year upgrade cycle and a 90% retention rate implies 207m iPhones sold each year, slightly below the Streets 219m expected in FY18 and FY19.”


Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.