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Lamborghini to unveil its news sports car using Apple’s AR Quick Look

Lamborghini will unveil the Huracán EVO RWD Spyder May 7 and use Apple’s AR Quick Look to show its latest V10 sports car directly to customers and fans. All you need is an iPhone or iPad with iOS/iPadOS 11 or hight an an A9 processor or later.

When you go to the Lamborghini website on your iPhone or iPad, simply tap “See in AR” and the new open-top rear-wheel drive model can be virtually viewed in driveways, yards, or even living rooms. The virtual experience enables the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, to look closely at both its exterior and interior details, and to take pictures of the new car with a high level of photorealism. This functionality will soon be available for the entire Lamborghini range

“At a time of major business challenges, Lamborghini is innovating once again and exploring new methods of communication,” says Stefano Domenicali, chairman and CEO of Automobili Lamborghini. “New technologies have accelerated rapidly during this time of global emergency, and Lamborghini is pioneering exciting new possibilities. Starting tomorrow, Lamborghini can be in everyone’s home thanks to Apple’s AR technology, which is available on hundreds of millions of AR-enabled devices around the world.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.