iPhone X (with OLED), iPad Pro (with ProMotion) win Display Industry Awards

Apple’s iPhone X (the ones with OLED screens) and iPad Pros with ProMotion have picked up trophies at the 23rd Display Industry Awards. The awards are given by the Society for Information Display (SID) and granted to “display products with the most significant technological advances and/or outstanding features.”

Here’s what SID has to say about Apple’s products: 

Apple’s newest iPad Pro displays feature the company’s innovative ProMotion technology, developed to enhance visual performance. Available in 10.5-in. and 12.9-in. sizes, both tablets offer the same pixel density of 264 pixels per inch (ppi), corresponding to 3.7 million and 5.6 million pixels, respectively. They deliver adaptive screen-refresh rates ranging from 24 to 120 hertz (Hz) – the first displays in mainstream consumer products to do so. 

The 120-Hz refresh rate supports fluid scrolling, excellent response to touch via a finger or Apple pencil, and smooth motion content. The ProMotion display technology is enabled by a new, high-performance oxide thin-film transistor (TFT), as well as newly engineered liquid-crystal materials and advanced photoalignment materials.

The iPhone X is the first product in Apple’s iPhone series to fulfill the vision of a smartphone that is entirely screen, with no physical elements, keyboards or dedicated function buttons. With iPhone X, the lingering button on the face of the phone is eliminated, and the display becomes the primary element for all interaction, allowing the display to flow and entirely fill the face of the iPhone. 

The 5.8-in. Super Retina display features resolution of 458 ppi and is the first OLED panel to match the standard set by prior iPhone generations, delivering striking colors, true blacks, a million-to-one contrast ratio and superior, system-wide color management. The HDR display supports Dolby Vision and HDR10, which together serve to further heighten the image quality of photo and video content. In addition, True Tone dynamically adjusts the white balance of the display to match surrounding light for a more natural, paper-like viewing experience.

To be considered for a 2018 Display Industry Award, a product had to be available for purchase during the 2017 calendar year. The seven winners, divided into three categories, were chosen by a panel of experts who evaluated the nominees for their degree of technical innovation and commercial significance, in addition to their potential for positive social impact. A comprehensive description of the award winners can be found at www.informationdisplay.org.

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