iPhone sales shifting gradually back to mobile phone carriers’ retail operations

For many quarters, iPhone sales shifted gradually away from mobile phone carriers’ retail operations. In the June 2023 quarter that trend reversed somewhat, according to a new report from Consumer Intelligence Research Partners (CIRP).

Historically, mobile phone carrier stores drove iPhone sales. With thousands of locations and somewhat complicated processes for setting up service, in-person sales were the norm and carrier store support was welcome, notes the research group.

Improved onboarding and service transfer technology, as well as the COVID pandemic pushed more sales online, and the mobile carriers’ physical stores became less important, according to CIRP. Online sales are still up, but we’re witnessing a return to those tried-and-true stores.

In the June 2023 quarter, mobile carriers accounted for 79% of total US iPhone sales, while Apple (stores and online) accounted for 17% of sales. Other outlets had under 5% of sales.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.