Apple’s iPhone 11 took over the mantle as the world’s most popular smartphone from the iPhone XR in the first quarter.
“Apple shipped 19.5 million iPhone 11s during the period from January through March, as reported by the Omdia Smartphone Model Market Tracker Q1’20 report. Despite the impact of coronavirus on consumer demand, Apple’s iPhone 11 shipments in the first quarter of 2020 exceeded its total for iPhone XR shipments during the first quarter of 2019 by nearly six million units.
“For more than five years—even amid shifting conditions in the wireless market and the global economy—one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia’s global model shipment ranking,” said Jusy Hong, director of smartphone research at Omdia. “Apple’s success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes”
All of Apple’s four models made it into the top 10. The iPhone 11, iPhone XR, iPhone 11 Pro Max, and iPhone 11 Pro ranked first, fifth, sixth and eighth, respectively.
This represents a major improvement in company performance since the first quarter of last year, when the iPhone XS and XS Max did not rank among the top-10 models. The iPhone XR was the only new model to appear in the top-10 at the time. This