Investment bank: Apple Watch Ultra could account for $10 billion in revenue from extreme sports users

Apple Watch Ultra

JP Morgan says that on top of already dominant Apple Watch earnings, the Apple Watch Ultra could represent US$10 billion more revenue from extreme sports users.

The investment bank’s product availability tracker has recently reported strong demand for the iPhone 14 Pro, and its analysts have now concluded at the Apple Watch Ultra is also a significant success.

“Apple Watch Ultra lead times have tracked anywhere between 25-45 days since initial availability, which compares to 9-30days for the Series 8 and 5-10 days for the SE variants,” say JP Morgan analysts in a note seen by AppleInsider. “In our view, we believe the elongated lead times for the Apple Watch Ultra suggests early success relative to customer reception with the newer model, which has sustained at least over the first six weeks since initial launch.”

The Apple Watch Ultra is available to order today at Three months of Apple Fitness+ are included with the purchase. See my review here.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.