India is now among Apple’ top-five markets for iPhone sales

Apple's contract manufacturers and suppliers in India —  including Foxconn, Tata, and Salcomp — are spearheading initiatives to provide housing for their employees.

India’s smartphone shipments declined 3% year-over-year in quarter two of 2023 (April-June), according to the latest research from Counterpoint’s Monthly India Smartphone Tracker

Though this decline was the fourth consecutive quarterly decline, its magnitude reduced significantly, from 19% in quarter one to to 3 three in quarter two.

India’s premium smartphone segment now contributes a record 17% to its overall shipments. Apple continued to lead the ultra-premium segment (>INR 45,000 or ~$549) with a 59% share, according to Counterpoint.

With an 18% share, Samsung led India’s smartphone market for the third consecutive quarter, according to the report. Samsung also surpassed Apple to become the top premium segment (>INR 30,000 or ~ $366) brand. Still, Apple’s iPhone sales in India grew 56% year-over-year in the second quarter of 2023. India is now among Apple’s top-five markets.

Counterpoint says that Samsung and Apple are increasing their offline presence to cater to diverse consumer preferences. This shift reflects a more comprehensive approach, leveraging both online and offline channels to create a seamless and personalized customer experience, notes the research group.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.