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Incase debuts ecoNEUE collection of sustainable cases

Incase, creator of design-driven solutions centered on protection and mobility, today introduces a collection of sustainably designed MacBook sleeves and accessory organizers created with ecoNEUE, a Forest Stewardship Council (FSC) certified material sourced from responsibly managed forests in Sweden and actively supports reforestation. 

For every tree used to create ecoNEUE from renewed forests, two more trees are planted, according to Mike Quinones, global brand director, Incase. ecoNEUE is a biodegradable and compostable material that is created through sustainable and environmentally responsible raw material practices.

As part of its development, ecoNEUE is produced in a hydroelectrically powered mill using the highest standard of clean water. The water used during the process of creating ecoNEUE is then reintroduced back into the environment in the same or better-than-sourced quality.

Beyond its impressive environmental attributes, ecoNEUE’s material properties offer optimal qualities for mobile device protection and for preventing wear-and-tear, Quinones says. The durable, abrasion-resistant and lightweight material elements of ecoNEUE combined with Incase’s expertise in design work together to deliver sustainable, streamlined and protective form, he adds.

The cases will be available in the second quarter for the 12-inch MacBook, 13-inch MacBook Air, 13-inch and 15-inch MacBook Pro in prices ranging from $29.95 to $69.95.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.