There are a variety of reasons why Android users switch to an iPhone. For example, some want to use iMessage and FaceTime among family and friends.
For the iPhone buyers that previously owned an Android smartphone, the folks at Counterpoint Intelligence Research Partners (CIRP) asked the reason why they switched operating systems. Some couldn’t articulate why they made the change – they just “wanted something new.” For those who could state a clear reason, CIRP saw four types:
For buyers that had a specific reason, slightly more than one-half highlighted a problem with their prior phone. CIRP says that specific reasons included problems with connections, battery life, or other essential functional attributes of using the device.
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