Generative AI tech could come to the iPhone, iPad in 2024 (at the earliest)

In a note to clients — as noted by MacRumors — analyst Jeff Pu says Apple plans to start implementing generative augmented intelligence (AI) technology on the iPhone and iPad in late 2024 at the earliest.

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As noted by IBM, generative AI refers to deep-learning models that can take raw data — say, all of Wikipedia or the collected works of Rembrandt — and “learn” to generate statistically probable outputs when prompted. At a high level, generative models encode a simplified representation of their training data and draw from it to create a new work that’s similar, but not identical, to the original data.

Pu says his supply chain checks suggest that Apple is likely to build a few hundred AI servers in 2023 — and significantly more next year. He thinks Apple will offer a combination of cloud-based AI and so-called “edge AI,” which involves more on-device data processing. 

Apple is testing AI (artificial intelligence) features (think ChatGPT) that could eventually come to Siri, the company’s “virtual digital assistant,” according to The New York Times (a subscription is required to read the article).

Apple engineers, including members of the ‌Siri‌ team, have reportedly been testing language-generation concepts “every week” in response to the rise of chatbots like ChatGPT, the article adds. ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models and has been fine-tuned using both supervised and reinforcement learning techniques.