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GBH Insights: expect Apple’s HomePod to arrive in 4-6 weeks

In a note to clients — as noted by 9to5Mac — GBH Insights says it expects Apple’s HomePod to arrive in 4-6 weeks, but that it will face an uphill climb as it seeks to compete with competitors such as Amazon and Google’s Alphabet division. The research group writes: 

We will be closely watching this competitive dynamic against the likes of Amazon and Google, Apple’s aggressive marketing push, and the installed base uptake of HomePod in 1H18 as this represents a pivotal window of opportunity for Cook & Co. to establish their presence in this green field smart speaker market which could be a “gate opener” to other consumer products/functionality further down the road.

The $349 HomePod is just under seven inches tall and looks like a piece of furniture. It will be available in both space gray and white, and also acts as a hub for HomeKit devices to provide remote access to home automation.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.