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From the vault: Apple, Microsoft to merge? Uh, what’s in it for Apple?

Apple and Microsoft, long time adversaries on many tech fronts, could merge in the next 5-10 years, Keith Fitz-Gerald, a market analyst with Money Map Press, said in a December 2013 post. At the time, I asked the question, “What’s in it for Apple?”

According to The Times of India, Fitz-Gerald said the “unthinkable but absolutely possible deal” would/could happen so that Apple/Microsoft (Applesoft? MicroApple?) could take on Google’s Android and Facebook. He said that if you look at “What Apple wants to accomplish with its mobile market and Microsoft’s initiative, there’s a cross-polarization of devices.”

Again, what’s in it for Apple? The company certainly doesn’t need any form of Windows; macOS, iOS, iPadOS, watchOS, and tvOS are doing just fine, thank you. Apple doesn’t need any of the hardware that the Redmond company makes. And our favorite tech company seems capable of doing battle with the Android OS all on its on.

There’s just no logical reason for Apple and Microsoft to merge. Now if Apple were to buy Microsoft and discontinue all its software and hardware products, that would be a different story (just kidding!)

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.