Fluent, an ad tech company, has released a report on Apple products, which surveyed 2,144 Americans to better understand their views of Apple products—the iPhone in particular. The survey results confirmed the belief that Apple has a strong core business, but also demonstrated that consumers are divided on the extent to which Apple will continue to lead its competitors. According to Fluent:
However, despite this overwhelming success with iPhone users on a number of metrics, Apple seems to be teetering on the edge of losing its grip of its position on top of the tech mountain. Americans are nearly evenly divided on:
What’s more, expectations for upgrades on the next generation of Apple devices are tempered, as less than 3-in-10 think the next update to the line of any of Apple’s products will be a major upgrade.
The features consumers say they want most in the next iPhone — wireless charging (34%) and full waterproofing (17%) — are already being advertised as features on Samsung’s new flagship Android competitor. Fluent says the open question remains: How will Apple transform how the world uses technology next? The answer may lie in automotive technology – either in consoles (29%) or self-driving cars (25%) and televisions (20%)—the type of products consumers would most like to see Apple make next.
You can find the full report here.
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