ESR launched what it says is the world’s first MagSafe compatible wireless charging car mount as part of its HaloLock system of magnetic wireless charging accessories. The MagSafe technology was introduced with iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max this week.
MagSafe is designed, in Apple’s words, to “improve wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 modes.” It features an array of magnets around a wireless charging coil, optimized for alignment and efficiency.
ESR’s car mount is compatible with Apple’s MagSafe cases and chargers, HaloLock accessories feature a magnetic ring that automatically aligns the iPhone 12’s charging coil with the charger.
ESR CEO Tim Wu says HaloLock works seamlessly with MagSafe to make charging the iPhone 12 as easy as tapping it to the mount. Previous magnetic mounts required an additional magnetic plate on the back that interfered with wireless charging, whereas the ESR car mount, when paired with an official Apple MagSafe case or an ESR HaloLock case, combines the convenience of a magnetic mount and wireless charging into a single easy-to-use device, he adds.
The HaloLock system includes a car charger (US $39.99), a charging pad ($23.99), and a 2-in-1 wireless charger (available in early November). It also includes a magnetic version of the CLOUD Soft Case ($19.99). Wu says there are plans to add HaloLock to other cases from ESR’s lineup of 10+ iPhone 12 cases in the future.
(Dennis Sellers has been covering the Apple industry since 1996. In addition to“Apple World Today,” he also runs his own freelance writing/editing service. If you want more info about the latter, email him at email@example.com.)