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Eighteen percent of U.S. small businesses accept Apple Pay

Nineteen percent of U.S. small business owners don’t offer their customers a digital payment option at check-out, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. Of the ones that do, 18% accept Apple Pay.

More than half of small business owners predict they will have to permanently close their doors after three months of COVID-related restrictions. Expanding payment options to accommodate customer preferences could serve as a way to stay in the fight, according to Visual Objects

Many companies have found reliability and convenience in PayPal (63%), given its lasting prominence in the e-commerce space and early rise to fame as eBay’s main payment processor.

Competitors such as Square (32%) boast a streamlined UX, while Venmo (22%) provides a social media-inspired interface, and both Google Pay (19%) and Apple Pay (18%) offer increased mobile connectivity as benefits to adoption, notes Visual Objects.

Small businesses with a mobile app are 18% more likely to accept Apple Pay or Google Pay. Both payment methods are directly connected to smartphone providers, which encourages adoption.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.