e.l.f. Cosmetics has launched a beauty shopping app for the Apple Vision Pro, which goes on sale today.
The “your best e.l.f.” visionOS app includes first-of-its-kind features specifically designed for Apple Vision Pro to take advantage of its three-dimensional (3D) user interface that users control with intuitive hand and eye movements, according to Ekta Chopra, chief digital officer, e.l.f. Beauty.
She adds that the spatial experience encourages users to unwind and explore the best versions of themselves through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products. In addition to shopping via Apple Pay, users can participate in relaxing activities to be “your best e.l.f.” such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game.
The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer. e.l.f.’s app for Apple Vision Pro can be downloaded for free from the new visionOS App Store.
