Don’t look for many design changes in Mac laptops and iPad Pros for a year or two, Bloomberg’s Mark Gurman writes in his latest “Power On” newsletter.
MacBook Pro has the same basic form factor as it did in 2021, and he doesn’t expect a new look until 2025 or 2026. The MacBook Air was redesigned in 2022, and a future change is probably years away as well. The iPad Pro just got an impressive new design, but that change took six years to arrive.
“Getting average consumers to regularly upgrade to a new model is harder than it used to be. Shoppers also are contending with inflation and worsening trade-in deals — or simply holding on to their cash in an uncertain economy,” Gurman writes. “Moreover, Apple is now pushing to make its devices as durable as possible. It just put out a report on the longevity of its products, saying that new manufacturing technologies, software support and repair services are helping prolong their life. Devices from as far back as 2017 can still run Apple’s current operating systems, the company said.”
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
