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Do folks like Apple TV+ enough to keep paying after a trial subscription ends?

Apple reportedly spent $6 billion to create the opening roster of shows on its Apple TV+ streaming service, which debuted in November. But will its content be enough to catch and holder viewers?

Flixed — a company dedicated to simplifying cord cutting by developing tools and resources that make cord-cutting easy and accessible — surveyed TV+ viewers in late November to get an early sense of how people have received the tech giant’s foray into the entertainment business. Apple offers a few trial options for the streaming service. There’s a seven-day trial period, after which it’s $4.99 per month.

However, if you buy a new Mac, iPhone, or iPad, you get the service free for a year. Students who sign up for its $4.99 Apple Music get TV+ for free.

According to Flixed, 73 % of Apple TV+ users we surveyed tried the service via the free trial. Of them, 28 % signed up.

But when people whose trials haven’t expired were asked if they would sign up, 59%t said yes. Why the difference?

“Perhaps it’s a matter of behavioral economics: people harbor vague intentions to make a purchase until it’s actually time to pay the bill,” says Flixed. “Those whose trials haven’t expired also include users who signed up with the purchase of a new device, and maybe those people are more likely to be Apple devotees, more inclined to buy anything the company puts out. Or maybe it takes more than a week to become fully immersed in Apple’s offerings, giving shows sufficient time to pick up steam.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.