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Decision to break up iTunes in macOS Catalina may be well timed

Zuora’s “End of Ownership” report finds that more than half of Americans want to “own less stuff” – and 79% of U.S. adults today are achieving this through a subscription service. Which bodes well for Apple’s move to break up iTunes into three separate apps — Apple Music, Apple Podcasts, and Apple TV — in this fall’s macOS Catalina.

The company — which provides cloud-based subscription management software — says iTunes in its former version didn’t meet consumer expectations; each additional feature made it more complicated for users. Their growing dissatisfaction has finally been acknowledged by Apple. With the death of iTunes—and its subsequent break-up into numerous apps—Apple is evolving with and embracing streaming and subscription services, which is exactly what consumers want, according to Zuora.   

“If a traditionally product-centric company like Apple can constantly adjust its product-offerings to meet the needs and usage trends of its consumers, that should be a signal for companies of all shapes and sizes to take a good, hard look at their business model in an asset-light era,” the research group says.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.