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CIRP: iPhone Xr accounted for 32% of Apple smartphone sales in November

A new report from Consumer Intelligence Research Partners (CIRP) — as noted by 9to5Mac — says the iPhone Xr accounted for 32% of iPhone sales in November.

That was better than iPhone X in 2017 with 30%. However, it was lower than iPhone 8/8 Plus at 39%, notes the research group.

“Among iPhone buyers, 82% upgraded from an iPhone, while 16% upgraded from an Android phone,” notes CIRP. “At the November 2017 launch of iPhone X, 86% upgraded from an iPhone, and 11% upgraded from Android. Following the September 2017 launch of iPhone 8 and 8 Plus and before the iPhone X was available, 87% upgraded from an iPhone, while 12% upgraded from Android.

The study was based on 165 U.S. customers who purchased an iPhone Xr within the 30 days after it was launched. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.