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CIRP: iPhone 6s/6s Plus selling better than the iPhone 8/8 Plus

Purchase data from Consumer Intelligence Research Partners (CIRP) — as noted by 9to5Mac —  suggests that the iPhone 8 is selling in smaller numbers than the iPhone 6s and 6s Plus.

The research group says that the iPhone 8/8 Plus accounted for just 16% of Apple smartphone sales in the previous quarter, while the iPhone 6s/6s Plus accounted for 24%. In the same time frame last year, the iPhone 7 and 7 Plus together accounted for 43% of sales [and] three years ago, the iPhone 6 and 6 Plus were 46% of sales in their launch quarter.

CIRP’s data — based on a survey of 500 U.S. Apple customers who purchased a product during the quarter — suggests that some of those who would otherwise have bought the iPhone 8 have instead gone for last year’s model following the price cut made by Apple. Others are waiting for the iPhone X, notes the research group.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.