Archived Post

CIRP: Apple’s iPhone is attracting more Android switchers

New data from Consumer Intelligence Research Partners— as noted by 9to5Mac — shows that, during the April to June quarter, Apple attracted more Android switchers than at any time in the past 12 months. CIRP IRP also reports that the iPhone 7/Plus accounted for 81% of all U.S. iPhone sales in the quarter, at 47% for the standard model and 34% for the Plus.

The research group writes: “The good news for Apple is that relative to earlier quarters, they attracted a higher percentage of iPhone buyers from Android phones. In the past three quarters before the June 2017 quarter, Android owners had represented 14% to 17% of iPhone buyers. With lengthening upgrade cycles and a growing percentage of owners with the most recently released models, continued platform switching will be important to the success of the next iPhones …

“The newest iPhone models, 7 and 7 Plus, accounted for a much higher share of total iPhone sales in this quarter than the March 2017 quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “Sales of legacy models appear to have finally diminished, after showing sustained strength in recent quarters. In the year ago June 2016 quarter, legacy models accounted for 34% of iPhones sold, compared to 19% in this quarter.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.