According to a new paywalled Apple Report from Consumer Intelligence Research Partners (CIRP), about half of recent Mac purchases are not made by long-time Apple loyalists, but are instead switchers from PCs and Chromebooks. According to the report:
° About one-third of Mac buyers in the past year were formerly Windows-based PC users.
° Google Chromebook owners represented 16% of new Mac customers.
° Almost 60% of Mac buyers in the last year were new to the platform.
