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Bob Kupbens, vice president of Apple’s online retail store, moves on

Bob Kupbens, the vice president in charge of Apple’s growing online retail business, has resigned to take on a new position elsewhere, reports 9to5Mac, quoting unnamed “multiple sources.” He joined Apple in 2014 and has been in charge of all online-based Apple retail initiatives.

Kupbens joined Apple from Delta, where he served as vice president of marketing and digital commerce. He also previously held posts at the consulting firm A.T. Kearney and Target. Kupbens holds a BS in mechanical engineering from the Massachusetts Institute of Technology and an MBA in strategy and finance from the University of Michigan. 

He’s the latest exec to leave Apple’s retail division in recent years. He follows former Apple retail executives Bob Bridger and Jerry McDougal.


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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.