Robert Thomson, CEO of the Wall Street Journal’s parent company, says the WSFJ will continue its partnership with Apple News during the company’s latest earnings call, the New York Post reports. It helps introduce new readers to the publication (one of Apple’s original partners for the news streaming service), he notes.
“That Apple News partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time,” Thomson said in an earnings call last week. “And it is a genuinely different audience. It’s actually, of late, more women than men. For The Wall Street Journal itself, it’s more men than women.”
In June the New York Times announced that it was ditching its partnership with Apple News. The newspaper said the tech giant “had given it little in the way of direct relationships with readers and little control over the business. The Times said “it hoped to instead drive readers directly to its own website and mobile app so that it could ‘fund quality journalism’.”
Apple News +, Apple’s US$9.99/month subscription service now has over 125 million active users.
