The team at Reelgood have released some data on how the biggest SVoD platforms have changed over the past six months, as well as how streaming trends have transformed. There’s not a lot of data about Apple TV+, but the U.S. movie and TV streaming search engine, has ranked its top 10 most-watched TV shows in the third quarter of 2020 based on each title’s share of initiated streams/click plays among all Apple TV+ original series (movies not included for this analysis). See this chart for details:
However, Apple TV+ isn’t in the top five list of streaming services yet. Of the top five, Netflix continued to dominate in quarter three, although its share of streams has dropped by 22% compared to quarter two. Prime Video remains in second place with a 21% share of streams, and Hulu still sits on the third spot with 15%. Rounding out the list, HBO Max has managed to outpace Disney+ this quarter with 50% more initiated streams.
When it comes to streaming share by service type, SVOD [Subscription Video on Demand] as a whole saw a 9% drop in streaming share compared to the second quarter. AVOD [Advertising Video on Demand] is up by 23%, and initiated streams for TVOD [Transactional Video on Demand] jumped up 22%.
With SVOD users must pay a recurring fee to watch the content, but with AVOD users can watch for free, but the TV shows and movies run ads. With users can buy a particular piece of video-on-demand content on a pay-per-view basis. Paying for each movie or TV show watched via the Internet after purchasing them are examples of TVOD.
(Dennis Sellers has been covering the Apple industry since 1996. In addition to“Apple World Today,” he also runs his own freelance writing/editing service. If you want more info about the latter, email him at dennis.sellers@comcast.net.)
