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Beats video ad features Pinocchio and other celebrities touting new wireless headphones

Apple’s Beats brand is getting close to shipping its entire new wireless headphone line, and a fun new ad jam-packed with celebrities wants to make sure that you’re aware of the “no strings attached” design of the new sound gear.

The three new products include the BeatsX, Solo3 Wireless and Powerbeats3 Wireless headphones, of which only the Solo3 Wireless is currently shipping. The other two headphones are likely to ship prior to the start of the holiday shopping season in order to jump-start sales. Each of the new products has the Apple W1 chip inside, which makes pairing as simple as making a single tap on a device and boasts increased wireless range.

How many stars do you recognize in the ad? DJ Khaled, Nicki Minaj, and Pharrell Williams make up part of the musical contingent, while actors Rebel Wilson and Steve Buscemi are featured dancing along to Pinocchio’s singing.

That entire song and some video bits are from Disney’s 1940 animated classic Pinocchio, and of course Disney and Apple have some deep ties. 

Steve Sande
the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!