Archived Post

Banco Santander, IBM to co-develop MobileFirst for iOS apps

Banco Santander, a retail and commercial bank headquartered in Spain, and IBM have announced a collaboration to design and develop a suite of IBM MobileFirst for iOS apps to “support the banking group’s digital transformation and give employees the tools to create deeper engagements with their customers.”

These custom-built, native apps made for iOS will be rolled out across more than 11,000 iOS devices, changing how Santander’s commercial network employees, including those supporting corporate, SME, private and retail banking, approach their day-to-day activities and boost productivity, according to Javier Cuenca, managing director T&O Area Banco Santander.

Using an iPhone, Santander employees can expect to have immediate access to up-to-date information on products, services, and clients, allowing them to make better recommendations to customers on bank products such as Santander’s 1|2|3 account for SMEs, an account that provides cash back incentives for customers, rewards through Santander shares and offers a high profitability among other financial advantages, he adds. 

These iOS apps will be designed with a user-centric approach and be specifically tailored for employees working in Santander’s central offices and the banking network, says Gareth Mackown, European Mobile and Apple Leader, IBM. The first set of apps planned to be deployed include:

Achievement Overview, which will help branch office managers and territory supervisors monitor the most important achievement indicators at a moment’s notice, in order to navigate through different financial objectives and performance metrics on products, clients or geographical areas.

Easy Risk, which will give operators mobile access to metrics for capital requirements and risk management. Managers will also be able to access risk policies and industry reports available in the bank, as well as the latest news and reports of the macro environment.

In July 2014 Apple and IBM announced an exclusive partnership designed to transform enterprise mobility through a new class of business apps — bringing IBM’s big data and analytics capabilities to the iPhone and iPad. IBM MobileFirst for iOS solutions will be built in an exclusive collaboration: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s consumer experience, hardware and software integration and developer platform.For more information regarding IBM MobileFirst for iOS apps and services, click here.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.