Blue checkmarks, tripod mounts, free iTunes gift cards, and grumpy Brazilian judges are all on our short ‘n sweet AWT News Update today:
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All ranked companies must be: a corporate brand (not a product or divisional branding), publicly traded in the U.S. for more than five years; and tracked by the CoreBrand Index for more than five years. The Index calculates the average for a sector or a custom benchmarking list. The performance of each company is displayed relative to the industry average.
Tenet Partners says Apple is “one of the fastest-rising brands among the companies tracked” in the index. In 2016, all of Apple’s metrics rose, with overall reputation climbing the most since last year’s assessment.
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