Steve Sande

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<p style="margin-left:0px; margin-right:0px">We end this week's string of podcasts with a shorter episode than yesterday's marathon, but throw a bit of opinion into the mix:</p><ul><li>We take Bloomberg to task for putting all of the blame for price increases in the UK on the Brexit, when it appears that most of the increase is an adjustment for the 20% VAT in the country</li><li>Apple is officially out of the monitor business</li><li>Opinion: 16GB of non-expandable RAM in a "creative pro" MacBook Pro is insane</li></ul>

<p>You know how everyone thinks that the Apple AirPods are going to be really easy to lose? Well, we have a solution to that problem, and it's called "get two pairs of AirPods". We have a fun giveaway going on where you might be the lucky winner of two pairs of AirPods courtesy of Apple World Today and StackCommerce, our partners for the <a target="_blank" href="http://deals.appleworld.today" rel="noopener noreferrer">Apple World Today Deals Shop.</a></p>

<p>Let's face it -- not everybody needs or wants an Apple Watch. What if you could have a regular, good-looking watch that linked to your iPhone or Android smartphone and could send you notifications from hundreds of apps, for just $29.99. That's the <a href="https://deals.appleworld.today/sales//martian-notifier-smartwatch-2?utm_source=appleworld.today&utm_medium=referral&utm_campaign=/martian-notifier-smartwatch-2&utm_term=scsf-89975"><strong>Martian Notifier Smartwatch</strong></a>, and it's our special deal of the day in the AWT Deals Shop.  </p>

<p>I kept forgetting that Siri now resides inside my Mac as well as my iDevices and AppleTV... To encourage me to use Siri more often, I changed her keyboard shortcut to Command + Space, which was formerly the keyboard shortcut for Spotlight. (I then changed Spotlight's keyboard shortcut to Option-Space.)</p>

<p>Tim Cook began the Mac portion of the event by touting the new features of macOS Sierra. This week happens to be a huge week in the history of the Mac and of Apple. 25 years ago, the first notebook -- the PowerBook -- came out. </p>

<p>Tim Cook reported that over 8,000 apps are now available for Apple TV, and soon fans of Minecraft will be able to play the game on Apple TV. </p>

<p>This is the first of a number of quick notes to let our readers know what's just been announced... if you haven't been watching the Special Event from the "Town Hall, Cupertino". Keep coming back to Apple World Today and we'll give you the announcements as they happen, plus deep dives into all of the news a bit later on today.</p>

<p>At 10 AM PT / 1 PM ET today, Apple's "hello, again" event will begin, and we're sure you'd like to watch it. To do so, just point your browser to <a target="_blank" href="http://www.apple.com/apple-events/october-2016/" rel="noopener noreferrer">http://www.apple.com/apple-events/october-2016/</a> around the start of the show and you'll be treated to all of the new announcements.</p>

<p>With less than two hours to go until today's "hello, again" Mac event, the Apple online store is no longer taking orders, instead showing the standard "we can't wait for you to see it" banner. Listings for the existing MacBook line are still visible, of course, but the company just doesn't want you to order a MacBook Pro when there's something exciting and new coming out today...</p>

<p>Chances are that a lot of you are going to want to upgrade to a new MacBook of some sort tomorrow after Apple announces the new devices. We have an idea for you -- <a target="_blank" href="http://www.shareasale.com/r.cfm?B=823007&U=1170474&M=45652&urllink=" rel="noopener noreferrer">sell it through Gazelle.com and help out Apple World Today</a>.</p>

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<p>Ahhh, the joy of earnings calls. They provide a lot of information, and are usually as dry as Death Valley National Park. Today's Apple Q4 2016 Earnings Call was no exception, so today we're taking that one-hour phone call and condensing it down to a bit over 7 minutes. Highlights? Read the rest of this post and listen to the podcast.</p>

<p>Apple Reports Fourth Quarter Results<br />Services Revenue Grows 24% to All-Time Quarterly Record of $6.3 Billion</p>

<p>As with last year, Apple World Today is proud to be a media sponsor of <a target="_blank" href="http://conference.mactech.com" rel="noopener noreferrer">MacTech Conference</a>. This year's conference is scheduled for November 16 - 18, 2016 at the Westin LAX in Los Angeles, California, with pre-conference workshops scheduled for November 15.</p>