Study: in a few years, we won’t be talking about linear or cable TV
<p class="">This could be good news for Apple TV+, Apple's $4.99/month video streaming service: while the majority of American households currently subscribe to cable, the latest research from <a href="http://www.thetradedesks.com/" target="_blank" rel="noopener noreferrer">The Trade Desk</a>, an ad tech company, indicates that with almost all Americans working from home, the shift away from traditional linear and cable TV may be accelerating.</p>