Roku extends its lead over the Apple TV and other streaming media players
<p>Okay, Apple, it’s time for a fifth generation Apple TV with 4K and HDR support. <a target="_blank" href="http://www.parksassociates.com/report/reinventing-ce" rel="noopener noreferrer">New consumer research</a> from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape, with 37% of U.S. households owning and using a Roku device as of quarter one (Q1) of 2017, That’s up from 30% in Q1 2016. The research group says this increase in share of installed base puts Roku further ahead of its main competitors Amazon, Google, and Apple.</p>