Strategy Analytics: systems such as CarPlay are increasingly a ‘must-have’ feature in vehicle purchases
<p>A new report from the In-vehicle UX (IVX) group at <a target="_blank" href="http://www.strategyanalytics.com" rel="noopener noreferrer">Strategy Analytics</a>, “Consumer Interest for In-Car Smartphone Mirroring is Almost Universal,” surveying consumers in the U.S., Western Europe and China, has found that an increasing number of consumers feel that smartphone mirroring systems such as Apple CarPlay, Android Auto, and Baidu CarLife will be a "must-have" when purchasing their next vehicle and moreover, are willing to pay for them at almost any reasonable price point.</p>