Digital video formats not as popular as discs, VHS tapes once were when it comes to buying and renting
<p>Here’s an opportunity for Apple to sell more TV shows and movies on iTunes (if they can figure out a good sales pitch): according to <a href="http://www.gfk.com/en-us/insights/infographic/home-technology-physical-vs-digital-video/">a new GfK study</a> (as noted by <a target="_blank" href="http://variety.com/2016/digital/news/gfk-study-70-percent-never-bought-digital-videos-1201843250/" rel="noopener noreferrer">Variety</a>) a majority of consumers has never rented or bought a digital copy of a movie or TV show. What’s more, the average digital media collection is much smaller than physical disc collections or even VHS collections have been on average.</p>