Study: iPhone ads appeal to younger generations, but ‘confuse’ older generations
<p style="white-space: pre-wrap;">Apple is well known for its powerful advertising. Dating back to the 1984 Super Bowl ad, the Think Different campaign of the 1990s, and the Get a Mac campaign of the 2000s, the company’s ads have been hailed as revolutionary. But Apple’s most recent iPhone ads are a big departure in both tone and focus.</p>