Friday, April 10, 2026

Dennis Sellers

Dennis Sellers
23965 posts
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
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Apple partners with indie studio A24 for a slate of films

<p style="white-space: pre-wrap;">Apple is enlisting Oscar-winning indie studio A24 to produce a slate of films for its growing entertainment division, according to <a href="https://variety.com/2018/film/news/apple-a24-films-1203029800/" target="_blank" rel="noopener noreferrer"><em>Variety</em></a>. It’s a “multiyear agreement” and involves multiple films. </p>

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Final Cut Pro X updated, introduces third party workflow extensions

<p style="white-space: pre-wrap;">The latest update (version 10.4.4) to Final Cut Pro X, Apple’s professional video editing software for macOS, introduces workflow extensions that enable professional video editors to use third-party apps and services directly within the editing interface. It’s available now at the Mac App Store,</p>

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Apple is the most popular brand for wearables

<p style="white-space: pre-wrap;">Apple is the most popular brand of wearable devices, according to <a href="https://clutch.co/it-services/resources/wearables-connect-internet-of-things-technology" target="_blank" rel="noopener noreferrer">new research from Clutch</a>, a B2B [business-to-business] ratings and reviews firm. The Apple Watch (41%) is the wearable device that the most people own, ahead of FitBit (35%) and Samsung (21%) devices.</p>

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Apple is the Most Valuable US brand

<p style="white-space: pre-wrap;">Apple jumps into the number one spot as the Most Valuable US brand, with a brand worth of $316 billion on the strength of devices combined with services , according to the latest BrandZ Top 100 Most Valuable US Brands ranking, announced by <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.wpp.com&d=DwMF-g&c=zdK58V2JKULZdB8nuBRpog&r=Q0WgIBe5Xw87AlCGKS9GxKqB4y5BrIiF4f9CjO56gS9IasEIJcVJqYC0VAfRIGga&m=bQLOfQEcB-_MYmDBhiZV952NqCyC3Vw3eKuHfqmv7H4&s=U8B4QRCQH6HN0drAgZWO_vK32M6Ca7fO9enH_yEnX7o&e=" target="_blank" rel="noopener noreferrer">WPP</a> and <a href="http://www.millwardbrown.com/" target="_blank" rel="noopener noreferrer">Kantar Millward Brown</a>. The tech giant placed second in last year’s rankings.</p>

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Apple hiring engineers to further weaken chances of a future partnership with Qualcomm

<p style="white-space: pre-wrap;">Apple is “aggressively hiring” engineers in Qualcomm’s home base of San Diego, seeking designers to develop wireless components and processors that would further weaken the chipmaker’s chances of again supplying chips for the iPhone maker’s future devices, according to <a href="https://www.bloomberg.com/news/articles/2018-11-15/apple-recruiting-chip-engineers-to-work-in-qualcomm-s-backyard" target="_blank" rel="noopener noreferrer"><em>Bloomberg</em></a>.</p>

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Apple wants Siri to be able to work off-line

<p style="white-space: pre-wrap;">Apple wants Siri to be able to work when you don’t have an online connection. The company has filed for a patent (number 20180330731) for an “offline personal assistant” for an offline mode that wouldn’t require on a backend server to assist with Siri’s functions.</p>

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Report: Walmart to overtake Apple as the number three e-tailer in the U.S.

<p style="white-space: pre-wrap;">Heading into the competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales. According to <a href="https://www.emarketer.com/" target="_blank" rel="noopener noreferrer">eMarkete</a>r’s latest retail forecast, Walmart will overtake Apple to become the third largest retailer in terms of e-commerce sales this year in the U.S. </p>

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Apple, Ray-Ban team up for an Apple Pay promo

<p style="white-space: pre-wrap;">Apple is teaming up with Ray-Ban, the Ialian brand of sunglasses and eyeglasses, for a new Apple Pay promo: use the company’s mobile payment service and get $45 off your next purchase when you spend $180 or more at Ray-Ban.com.</p>

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Apple Champs-Élysées to open in Paris Nov. 18

<p style="white-space: pre-wrap;">Apple has announced its latest retail location, Apple Champs-Élysées, paying tribute to Paris’s rich history and creativity and housed in a Haussmann-era apartment building. With its opening, Apple will  have 506 retail stores in 26 countries and an online store available in 39 countries.</p>

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