Dennis Sellers

<p class="" style="white-space:pre-wrap;">For the fifth year in a row, Apple has been named the country’s most relevant brand in <a href="https://www.prophet.com/relevantbrands-2019/" target="_blank" rel="noopener noreferrer">the annual Brand Relevance Index from Prophet.</a> It’s based on 50,000 consumers across the globe who were asked which brands were most relevant in their lives, and why. </p>

<p class="" style="white-space:pre-wrap;">Steve Dowling, who has headed Apple’s communications for the last five years, is leaving the tech giant, reports <a href="https://www.vox.com/recode/2019/9/18/20872738/steve-dowling-apple-vp-of-communications-departure" target="_blank" rel="noopener noreferrer"><em>VOX</em></a><em>.</em></p>

<p class="" style="white-space:pre-wrap;">During the Sept. 10 “By Innovation Only” event, Apple introduced the term “slofie” (for slow motion selfies) in discussing the new iPhones. Now the tech giant wants to trademark the term.</p>

<p class="" style="white-space:pre-wrap;">According to <a href="https://www.cnbc.com/2019/09/18/apple-watch-series-5-review.html" target="_blank" rel="noopener noreferrer">CNBC</a>'s Todd Haselton, Apple says that 70% of Apple Watch buyers haven’t owned a previous model. </p>

<p class="" style="white-space:pre-wrap;">U.S. District Judge William H. Orrick has issued an order certifying a class of consumers against Apple in a <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fapplecare&esheet=52096961&newsitemid=20190917006184&lan=en-US&anchor=class-action+lawsuit&index=1&md5=66a5a5028ee9eea880b6a61839a26eda" target="_blank" rel="noopener noreferrer">class-action lawsuit</a> accusing the tech company of issuing refurbished replacement products to consumers under its AppleCare and AppleCare+ protection plans, despite promises of “new or equivalent to new” replacements, according to Hagens Berman.</p>

<p class="" style="white-space:pre-wrap;">Apple has filed for a patent (number 10,419,595) that would make it easy to switch between Apple Watches or other wearable accessories.</p>

<p class="" style="white-space:pre-wrap;">Chad Feehan has departed Apple’s upcoming sci-fi drama series from Simon Kinberg and David Weil after a stint as showrunner, reports <a href="https://deadline.com/2019/09/simon-kinberg-david-weil-apple-series-showrunner-chad-feehan-exits-creators-step-up-involvement-1202736568/" target="_blank" rel="noopener noreferrer"><em>Deadline</em></a>.</p>

<p class="" style="white-space:pre-wrap;">In a note to clients — as noted by <a href="https://www.macrumors.com" target="_blank" rel="noopener noreferrer">MacRumors</a> — analyst Ming-Chi Kuo says the the iPhone 11 Pro and iPhone 11 Pro Max models account for 55% of pre-orders so far. The iPhone 11, which is more budget friendly, accounts for 45% of pre-orders lower-priced iPhone 11 has comprised 45 percent of pre-orders. </p>

<p class="" style="white-space:pre-wrap;">Let the Apple Car rumors roll on. And let’s add some Apple Bot rumors to ‘em. Apple has been filed for a charging system patent (number 10,418,863) that offers the possibility of a robot charging a vehicle.</p>

<p class="" style="white-space:pre-wrap;">On the back of a robust commercial refresh cycle for Windows PCs, the notebook market helped offset a decline in the tablet market in the second quarter of 2019, according to <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.strategyanalytics.com%2Fstrategy-analytics%2Fhome&esheet=52095881&newsitemid=20190917005170&lan=en-US&anchor=Strategy+Analytics&index=1&md5=d95a9d0c296da410673de8a5cd4ee17a" target="_blank" rel="noopener noreferrer">Strategy Analytics</a>. The research group says that Apple and Lenovo combined to take over a one-third share of this market.</p>

<p class="" style="white-space:pre-wrap;">Another day, another lawsuit. Apple and two music distribution companies (Orchard Enterprises and Cleopatra Records) with which it contracts were labeled as "modern tape pirates" in a copyright infringement lawsuit last week, reports <a href="//appleinsider.com/articles/19/09/16/apple-called-modern-tape-pirate-in-copyright-lawsuit)" target="_blank" rel="noopener noreferrer"><em>AppleInsider</em>.</a></p>

<p class="" style="white-space:pre-wrap;">Apple plans to invest up to $1 billion in India as the tech giant plans to begin exporting “Made in India” iPhones globally, reports <a href="https://timesofindia.indiatimes.com/business/india-business/apple-set-to-ring-in-1-billion-investment/articleshow/71159370.cms" target="_blank" rel="noopener noreferrer"><em>The Times of India</em></a>.</p>

<p class="" style="white-space:pre-wrap;">Apple has awarded an additional $250 million from its Advanced Manufacturing Fund to Corning Inc., supplier of precision glass for the iPhone, Apple Watch, and iPad. </p>

<p class="" style="white-space:pre-wrap;"><a href="http://akvis.com/en/artsuite/index.php?ref=prs" target="_blank" rel="noopener noreferrer">AKVIS ArtSuite</a> is a collection of versatile frames and effects for your photos. A lot of fun to use, it packs a large number of effects and a rich pattern library. Plus, you can add extra themed frame packs to the program to increase its functionality.</p>

<p class="" style="white-space:pre-wrap;">mophie has announced the availability of its new <a href="https://www.zagg.com/en_us/3-in-1-wireless-charging-pad-apple" target="_blank" rel="noopener noreferrer">3-in-1 wireless charging pad</a> in black Ultrasuede fabric. It charges iPhone, AirPods and Apple Watch from one central location. </p>