Dennis Sellers

<p class="" style="white-space:pre-wrap;">Apple has applied for another patent (number 20190289107 — and one of several) that hints at the upcoming “Apple Glasses” will require an iPhone or perhaps an iPod touch for operation.</p>

<p class="" style="white-space:pre-wrap;">Apple has filed for a patent (number 2019029348) for “simultaneous playback for multiple audience members with different visual and audio needs.” It would, apparently, take advantage of its TV app to stream different versions of the same movie, TV show, or video to folks with different needs/wants.</p>

<p class="" style="white-space:pre-wrap;">Apple’s AppleTV+ streaming service may be (just barely) arriving in the nick of time. A study from Digital TV Research has found that the gross number of global subscription video-on-demand (SVOD) customers increased by 139 million in 2018 to 508 million, up 38% annually, with net subs rising by 83 million in 2018 to reach 357 million, a rise of 31%.</p>

<p class="" style="white-space:pre-wrap;">For the fifth year in a row, Apple has been named the country’s most relevant brand in <a href="https://www.prophet.com/relevantbrands-2019/" target="_blank" rel="noopener noreferrer">the annual Brand Relevance Index from Prophet.</a> It’s based on 50,000 consumers across the globe who were asked which brands were most relevant in their lives, and why. </p>

<p class="" style="white-space:pre-wrap;">Steve Dowling, who has headed Apple’s communications for the last five years, is leaving the tech giant, reports <a href="https://www.vox.com/recode/2019/9/18/20872738/steve-dowling-apple-vp-of-communications-departure" target="_blank" rel="noopener noreferrer"><em>VOX</em></a><em>.</em></p>

<p class="" style="white-space:pre-wrap;">During the Sept. 10 “By Innovation Only” event, Apple introduced the term “slofie” (for slow motion selfies) in discussing the new iPhones. Now the tech giant wants to trademark the term.</p>

<p class="" style="white-space:pre-wrap;">According to <a href="https://www.cnbc.com/2019/09/18/apple-watch-series-5-review.html" target="_blank" rel="noopener noreferrer">CNBC</a>'s Todd Haselton, Apple says that 70% of Apple Watch buyers haven’t owned a previous model. </p>

<p class="" style="white-space:pre-wrap;">U.S. District Judge William H. Orrick has issued an order certifying a class of consumers against Apple in a <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fapplecare&esheet=52096961&newsitemid=20190917006184&lan=en-US&anchor=class-action+lawsuit&index=1&md5=66a5a5028ee9eea880b6a61839a26eda" target="_blank" rel="noopener noreferrer">class-action lawsuit</a> accusing the tech company of issuing refurbished replacement products to consumers under its AppleCare and AppleCare+ protection plans, despite promises of “new or equivalent to new” replacements, according to Hagens Berman.</p>

<p class="" style="white-space:pre-wrap;">Apple has filed for a patent (number 10,419,595) that would make it easy to switch between Apple Watches or other wearable accessories.</p>

<p class="" style="white-space:pre-wrap;">Chad Feehan has departed Apple’s upcoming sci-fi drama series from Simon Kinberg and David Weil after a stint as showrunner, reports <a href="https://deadline.com/2019/09/simon-kinberg-david-weil-apple-series-showrunner-chad-feehan-exits-creators-step-up-involvement-1202736568/" target="_blank" rel="noopener noreferrer"><em>Deadline</em></a>.</p>

<p class="" style="white-space:pre-wrap;">In a note to clients — as noted by <a href="https://www.macrumors.com" target="_blank" rel="noopener noreferrer">MacRumors</a> — analyst Ming-Chi Kuo says the the iPhone 11 Pro and iPhone 11 Pro Max models account for 55% of pre-orders so far. The iPhone 11, which is more budget friendly, accounts for 45% of pre-orders lower-priced iPhone 11 has comprised 45 percent of pre-orders. </p>

<p class="" style="white-space:pre-wrap;">Let the Apple Car rumors roll on. And let’s add some Apple Bot rumors to ‘em. Apple has been filed for a charging system patent (number 10,418,863) that offers the possibility of a robot charging a vehicle.</p>

<p class="" style="white-space:pre-wrap;">On the back of a robust commercial refresh cycle for Windows PCs, the notebook market helped offset a decline in the tablet market in the second quarter of 2019, according to <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.strategyanalytics.com%2Fstrategy-analytics%2Fhome&esheet=52095881&newsitemid=20190917005170&lan=en-US&anchor=Strategy+Analytics&index=1&md5=d95a9d0c296da410673de8a5cd4ee17a" target="_blank" rel="noopener noreferrer">Strategy Analytics</a>. The research group says that Apple and Lenovo combined to take over a one-third share of this market.</p>

<p class="" style="white-space:pre-wrap;">Another day, another lawsuit. Apple and two music distribution companies (Orchard Enterprises and Cleopatra Records) with which it contracts were labeled as "modern tape pirates" in a copyright infringement lawsuit last week, reports <a href="//appleinsider.com/articles/19/09/16/apple-called-modern-tape-pirate-in-copyright-lawsuit)" target="_blank" rel="noopener noreferrer"><em>AppleInsider</em>.</a></p>

<p class="" style="white-space:pre-wrap;">Apple plans to invest up to $1 billion in India as the tech giant plans to begin exporting “Made in India” iPhones globally, reports <a href="https://timesofindia.indiatimes.com/business/india-business/apple-set-to-ring-in-1-billion-investment/articleshow/71159370.cms" target="_blank" rel="noopener noreferrer"><em>The Times of India</em></a>.</p>