Dennis Sellers

According to new data from Consumer Intelligence Research Partners (CIRP), Mac laptops made up 86% of Apple’s personal computer PC market share in 2024. 

Apple has been hit with a federal lawsuit claiming that the company's promotion of now-delayed Apple Intelligence features constituted false advertising and unfair competition.

Apple is Cannes Lions’ 2025 Creative Marketer of the Year.

Apple TV+ has renewed its hit series, "Severance," for a third season.

album "Aurum" exclusively on Apple Music.

Apple is rumored to be working on a new Magic Mouse for 2026. A newly granted patent for an “Input Device With Adaptive Grip Orientation” may hint at some of its features. 

Apple TV+'s “Dark Matter” has promoted Amanda Brugel (“The Handmaid's Tale”) to series regular for Season 2 as Chris Diamantopoulos (“Silicon Valley”) joins the ensemble led by Joel Edgerton and Jennifer Connelly.

Apple is always looking for ways to make the Vision Pro more comfortable to wear. Now the tech giant has applied for a patent for an “Electronic Device With Ballast."

Here are some of the latest software announcements of the week:

Here are some of the latest accessory and hardware announcements of the week:

Apple TV+ has unveiled the trailer for its upcoming new French-language drama “Carême.”

Since I can’t cover everything, here are some recommended articles from other websites.

Assassin’s Creed Shadows arrives on the Mac today.

Apple is now “well into construction” if its new TV/film studio at the intersection of Venice and National Boulevard in Los Angeles.

Mike Rockwell, Apple’s head of the Technology Development Group who spearheaded the developer of the Apple Vision Pro, is taking over the Siri team.