OpinionsRumors

Apple purportedly wants to simply the ‘Hey, Siri’ trigger phrase to just ‘Siri’

In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says Apple is working on a project to simplify the “Hey Siri” trigger phrase to just “Siri.”

He says the company has been working on the change for several months and—if all goes to plan—hopes to roll out the switch either next year or the year after. Apple has been testing the simplified wake word with employees and collecting the necessary training data, according to Gurman.

“The complexity involves Siri being able to understand the singular phrase ‘Siri’ in multiple different accents and dialects. Having two words—‘Hey Siri’—increases the likelihood of the system properly picking up the signal,” he writes. “Apple has also been engineering further changes. It will integrate the voice assistant deeper into third-party apps and services and improve its ability to understand users and take the correct course of action.”

This info is from the free version of Power On. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section with Gurman.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.