In July Apple announced that it would expand its ad business by adding new ad slots to the App Store. Now CNBC reports the tech giant plans to release new ad “placements” as soon as the holiday season.
The article notes that the new ad units represent a significant expansion in Apple’s advertising inventory, which is focused on its App Store. In recent years, Apple’s advertising inventory has been limited to one unit in the Search tab on the App Store and one on the search results page.
“With new opportunities coming to Apple Search Ads, you can promote your apps across the App Store to engage even more customers this holiday season,” according to the message, which was posted by Mobile Dev Memo founder Eric Seufert and confirmed to CNBC by another developer.
In July it was reported that Apple is apparently planning to add two new advertising slots to its App Store. Developers will soon be able to place ads outside of the Search tab and Search results. The new advertising spot arriving to the “Today” page of the App Store is located within the second slot of the Today page.
Here’s Apple’s statement to developers: “Apple Search Ads provides opportunities for developers of all sizes to grow their business. Like our other advertising offerings, these new ad placements are built upon the same foundation—they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.”
Search Ads is an App Store ad program designed to simplify the advertising process to eliminate keywords and bids. The company’s intelligent automation creates the ad and matches it to interested users.