To date, the iPhone has been the primary device for mobile streaming, especially in North America. However, in quarter two of 2022 the gap closed, with iPhone and Android phones capturing nearly identical global market share, 35.8% vs 33.2% respectively, according to a new report from Conviva, the global streaming analytics platform.
In addition, Android phones outpaced the iPhone by 10% in year-over- growth in streaming viewing hours. However, Conviva says that, in Apple’s favor is its quality — as the iPhone currently beats Android phones in every quality category. As streaming publishers expand into newer, less mature streaming markets outside of North America, optimizing the streaming experience for the Android mobile device market will be of increasing importance, notes the analytics platform.