Wednesday, February 1, 2023

Analyst: iPhone 15 will further differentiate between regular and pro models

This iPhone 15 mock-up is courtesy of Yanko Design.

This year’s iPhone 14 line-up saw some substantial differences between the standard and pro models. Analyst Ming-Chi Kuo says in a series of tweets that this difference will be even more pronounced with 2023’s iPhone 15. 

From the tweets: I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP [average sales price].

Taking a step further, Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro. It’s the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market.

And, hey, since the iPhone 14 is here, let’s start rounding up the rumors about the iPhone 15. To wit:

° The long-rumored “periscope lens” will be exclusive to the iPhone 15 Pro Max in 2015.

° The 2023 iPhone will ditch the Lightning port and go with USB-C.

° Samsung Display is developing a new under-panel camera technology that Apple plans to use to hide Face ID under the display.

° China’s BOE will supply Apple with OLED LTPO displays for the higher-end models of the iPhone 15 lineup.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.