Apple’s iPhone continues to dominate the global premium smartphone market

The global premium smartphone market (US$400 and above wholesale price) average selling price (ASP) grew 8% year-over-year (YoY) to reach $780, a second-quarter record, in quarter two (Q2) of 2022, according to Counterpoint Research.

This was mainly driven by the 94% YoY sales growth in the $1,000 and above price segment. In terms of sales, the premium market continued to outperform the overall global smartphone market for the ninth consecutive quarter.

Apple captured 57% of premium smartphone market sales. Counterpoint says there was no evidence of any macroeconomic impact on demand. Apple also continued to successfully onboard new users as switcher growth hit a fresh record during the quarter, largely driven by robust growth in emerging economies.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.