Saturday, January 28, 2023
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Apple’s iPhone now has 46% of China’s premium smartphone market

Apple’s iPhone now has 46% of the premium smartphone market in China.

China’s premium smartphone sales (US$400 and above wholesale price) increased their share in overall sales to 33% in the second quarter (Q2) 2022 from 31% in Q2 2021, according to new data from Counterpoint Research. Apple’s iPhone dominated the market.

Premium segments (which include affordable premium, premium and ultra-premium segments) declined by only 10% in terms of unit sales compared to the broader market which fell 14%, according to the research group. The $600-$799 (premium) and $1,000 and above (ultra-premium) segments recorded increases in Q2 2022.

“Apple did well in the $1,000 and above segment, recording 147% year-over-year increase, while Samsung also grew 133% year-over-year,” according to Research Analyst Mengmeng Zhang. “Both these brands benefitted from Huawei’s decline and the shift in purchase trends towards premium phones in China.”

The iPhone now has 46% of the premium smartphone market in China. That compares to 43% in quarter one of 2021.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.