Thursday, February 9, 2023

HBO Max, Apple TV+ have the highest growth rate in the U.S. streaming market

The streaming wars continue to heat up.

The streaming wars continue to heat up, with Netflix losing -2% of its U.S. market share in quarter two, reports JustWatch. Rivals such as Apple TV+, Disney+, and HBO Max capitalized on the losses of market leader, and each added +1% in the quarter, notes the international streaming guide.

Netflix now only holds a 1% margin over Prime Video, and there is just a 5% margin between HBO Max and second place. HBO Max and Apple TV Plus continue to have the highest growth rate in the U.S. adding +2% each, contributing to Netflix’s -2% loss. Other top players in the US market, such as Amazon Prime Video, Disney Plus,and Paramount+, have all actively gained +1% shares since January.

Apple TV+ now has 6% of the U.S. streaming market. That compares to 21% for Netflix, 20% for Prime Video, 15% for HBO Max, 14% for Disney Plus, 10% for Hulu, and 4% for Paramount+.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at, for $4.99 per month with a seven-day free trial. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit and see the full list of supported devices

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.