Get ready for more Apple Search Ads appearing on the company’s App Stores

For a company that claims to want to protect its users from unwanted Apple may be about to hack off some folks. Seems App Store users are going to see more ads than they usually do.

Apple is apparently planning to add two new advertising slots to its App Store. Developers will soon be able to place ads outside of the Search tab and Search results. The new advertising spot arriving to the ‘Today’ page of the App Store is located within the second slot of the Today page.

Here’s Apple’s statement to developers: “Apple Search Ads provides opportunities for developers of all sizes to grow their business. Like our other advertising offerings, these new ad placements are built upon the same foundation—they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.”

Search Ads is an App Store ad program designed to simplify the advertising process to eliminate keywords and bids. The company’s intelligent automation creates the ad and matches it to interested users.

According to 9to5Mac, the new ad placements come with the same privacy protections as Apple’s other first-party ads. This includes not targeting individuals or small groups, but rather only segments made up of at least 5,000 users. The company also does not create individual user profiles across its apps and services. Instead, it relies on random identifiers.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.