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Apple’s iPhone sales in India grew 64% year-over-year in quarter two

It still doesn’t make the top six list of smartphone brands in India, but Apple grew 63% year-over-year (YoY) in quarter two (Q2) 2022 in the country driven by a smaller base in Q2 2021 due to the COVID-19 second wave, according to Counterpoint Research

The iPhone remained the top-selling brand in the ultra-premium segment (>INR 45,000 or ~ $650). Increasing “Make in India” capabilities for both local consumption as well as exports, offline push through multiple promotions and consumers’ brand preference in the >INR 50,000 segment helped Apple retain its edge in the premium segment, according to Counterpoint. The opening of its own e-store, iPhone SE 2022 and offers on other models will further drive Apple’s shipments in the coming quarters, adds the research group.

Overall, India’s smartphone shipments grew 9% YoY but fell 5% quarter-over-quarter (QoQ) to reach almost 37 million units in Q2 2022 (April-June), according to Counterpoint’s Market Monitor service. The YoY growth was primarily driven by a lower base in Q2 2021 due to the second COVID-19 wave. The QoQ drop was due to macroeconomic headwinds affecting consumer demand.

Counterpoint says that 5G smartphones contributed to 29% of overall shipments. Samsung led the 5G smartphone segment with a 25% share, followed by vivo and OnePlus. Three out of the top five smartphone models in Q2 2022 were from realme.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.